There is some old wisdom in the legal profession that marketing a law firm is somehow improper, unethical, or unprofessional. Sometimes, old wisdom can be a cue to some deep truths. In this case, not so. This is just another example of how the legal profession is outpacing traditional legal culture.
When running your own practice, finding time to complete your to-do list may sometimes seem impossible. In this week’s video training Juris Diction’s CEO, Jessi Patton, shows you exactly how she was able to manage, market and grow her practice while working from home two days a week. Check out the video below to learn how to take control of your schedule so you can get more done and spend less time in the office.
If you are a solo practitioner or have a small law practice, you know that a lot of your valuable time is eaten up with doing small, repetitive tasks. They are simple, but they end up taking so much of the day -- things like sending follow up emails, confirming client appointments, or tracking down signed client agreements.
What would your schedule look like if all of these small tasks were already done for you? How much time would that free up for you to focus on providing client services? The answer, if you are like most of us, is a lot.
If you are a lawyer, chances are you have a LinkedIn account. According to a 2016 ABA survey, more than 93% of lawyers use LinkedIn. In this industry, that number makes sense -- lawyers are used to networking and the no-nonsense, straight-forward way that LinkedIn operates is intuitive for the legal profession. Although most lawyers are on LinkedIn, they are generally not taking advantage of this network as a marketing tool.
Unfortunately for estate planning attorneys, drafting a will, executing a durable power of attorney, and designating a guardian for minor children fall under the category of “shoulds.” “Shoulds” are those things in life that you know you have to get around to because they are important, but they are never urgent enough to make it to the top of the list. For months, and then years, estate planning lives on the back burner.