Marketing to Millennials: How to Attract Younger Clients to Your Estate Planning or Business Law Practice

Marketing to Millennials: How to Attract Younger Clients to Your Estate Planning or Business Law Practice

You are probably sick of hearing about “millenials.” Chances are, if you are reading this, you may even be a millenial yourself (someone born between the years 1980 and 2000).


Making the Most of LinkedIn: How to Use Your Profile to Generate High-Value Leads

Making the Most of LinkedIn: How to Use Your Profile to Generate High-Value Leads

If you are a lawyer, chances are you have a LinkedIn account. According to a 2016 ABA survey, more than 93% of lawyers use LinkedIn. In this industry, that number makes sense -- lawyers are used to networking and the no-nonsense, straight-forward way that LinkedIn operates is intuitive for the legal profession. Although most lawyers are on LinkedIn, they are generally not taking advantage of this network as a marketing tool.

Your Seven Figure Content Plan: A New Marketing Strategy for Estate Planning and Transactional Law Firms

Your Seven Figure Content Plan: A New Marketing Strategy for Estate Planning and Transactional Law Firms

As a business owner and a lawyer, you already know: law firms are different from other small businesses, and law firms that provide estate planning and transactional services are different from all other legal service providers. Being different means you need to have a specialized marketing strategy designed to attract the right clients.