There is some old wisdom in the legal profession that marketing a law firm is somehow improper, unethical, or unprofessional. Sometimes, old wisdom can be a cue to some deep truths. In this case, not so. This is just another example of how the legal profession is outpacing traditional legal culture.
If you are a lawyer, chances are you have a LinkedIn account. According to a 2016 ABA survey, more than 93% of lawyers use LinkedIn. In this industry, that number makes sense -- lawyers are used to networking and the no-nonsense, straight-forward way that LinkedIn operates is intuitive for the legal profession. Although most lawyers are on LinkedIn, they are generally not taking advantage of this network as a marketing tool.