You went to undergrad. Studied. Got into law school. Studied some more. Prepared for the bar. Passed. Interned. Worked. Networked. Stayed up late. Got up early. If you were lucky, landed a job in the legal profession. And now what?
As a business owner and a lawyer, you already know: law firms are different from other small businesses, and law firms that provide estate planning and transactional services are different from all other legal service providers. Being different means you need to have a specialized marketing strategy designed to attract the right clients.