Yesterday, I finished my last 20-mile training run before the New York Marathon. During the run, I began to think about how similar preparing for a marathon and long distance running is to business and law practice development.
So, you want to build a revenue stream outside of your law practice so that you can earn more passive income. But what kind of product or service would people buy? What are you qualified to offer? Who are your target customers?
In 2017, I accomplished my goal of building a successful law firm in Atlanta, Georgia. The practice was bringing in 20 new clients every month, money was good, and I was starting to be recognized as a leader in the Atlanta legal community.
What if it was possible to write our own definitions of success? What would it feel like to reject the stories that say we can’t? What if “practicing law” meant exactly what each of use choose to do with our law degrees, not some rigid definition based on someone else’s version of success?